Jenn Mangold,
Founder of The Social Growth Group
Fractional CMO & Marketing Consultant
Former Director, Global Social Media (Indeed, 3M Healthcare / Solventum, Aceable)
Sr. Mgr Global Social Media (Vrbo / Expedia Group)
Fractional CMO, Digital Marketing Leader specializing in Social Media, Meta Ads and Marketing AI systems.
Jenn is a tech-industry veteran has built, and scaled, multiple global programs in her career. She has extensive experience in SEO, Brand Marketing, Social Media, Creator Partnerships, Reputation and Crisis Management, Social Listening, and Data-driven Decision Making.As a team-oriented, digital marketing and communications leader, Jenn has a track record of conceptualizing and executing social marketing programs that deliver results. Her superpower is being able to see both the forest and the trees.
Her data-driven focus on maximizing the impact of social marketing channels to build brand equity and customer acquisition has resulted in over $160M attributable revenue, 50K new customer accounts, 3B views, 300M+ engagements, 150M+ visits, and 15 awards since 2017.
Core Competencies
Digital & Lifecycle Marketing Strategies
Social Media & Integrated Marketing Strategies
Ability to Influence Change
Program Management
Analytics/Data Analysis
Change Management
Global Policies, Procedures & Standards
Translating Data into Actionable Tactics
Audience Segmentation
Visual Design & Content Strategy
Cross-Functional Relationships
Project Management in Agile Setting
Global Team Leadership & Development
Fractional Work + AI Marketing
Supporting B2B and B2C early stage companies as Fractional CMO
As fractional CMO for KB Luxury Group, I built the full marketing infrastructure from zero: content strategy across five pillars, reporting frameworks, compliance-safe email sequences, campaign workflows, and operational templates that allow a lean team (one content creator plus the founder) to execute consistently across paid and organic channels in the luxury group travel space.For HeatSense, I developed the brand's content foundation, including FDA-compliant language guidelines, four distinct audience personas calibrated by emotional starting point and professional context, and a brand voice system that positions a wearable tech startup in a new category ("heat readiness") without triggering medical device classification.Both engagements reflect the same approach: strategy-first systems that let small teams operate at enterprise quality without enterprise headcount.
Current Client Work
KB Luxury Group - Fractional CMO
HeatSense - Fractional CMO, Marketing Strategy, Influencer, Social + Blog
Just Templates, Inc. - Marketing Strategy, Blog and Upcoming Social Media
Surf Shore Properties - Marketing Stategy, Audits, Social Media, Email
Verstera Roofing - Social Media Audit
Desert State Cabinets - Meta Lead Gen Campaigns
Marketing Consulting AI Case Studies
Built a custom social media reporting tool for freelancers, small agencies and solopreneurs to quickly create custom, client-specific monthly reporting, presentations and analysis.
Developed propriety Agency in a Box AI system for building curated, brand voice-aligned content, personas, and custom instructions to enable high-volume content production without sacrificing client brand voice.
Digital Marketing Campaigns, Partnerships & Creative
ACEABLE CONTENT, INFLUENCER, META CAMPAIGNS (2X ROAS)
Indeed Content & Influencer
Rising Voices Social Series: 13M Reach, 267K Views, 50K Clicks + Engagements
Daily Evergreen Content: Data and Social Listening Driven
Better Work for Women: 35M Reach,150K Clicks, 200K Engagements, 175K Views
Data Driven TikTok Content
Take Pride Live! on YouTube: 3M reach, 25K clicks, 62K organic views
Eintracht Frankfurt Social Campaign:: 3.5M Organic Reach,1M Views,30K Engagements
Seven Second Resume:15M Reach, 1.5M Views, 60K Engagements, 120% Increase in traffic to landing page
Creator Partnership: Salary Transparent Street: 60M+ Impressions, 4M+ Reach
Creator Partnership: We All Grow Latina
Awards & Recognition
Winner Brand Bowl Audible Award: Best Real-Time Activation #NowHiring during Super Bowl LV
Shorty Impact Winner: Take Pride Live! ndeed won the YouTube Shorty Impact award for our Take Pride Live! campaign. Winner in YOUTUBE Finalist in LIVE STREAMING, INFLUENCER & CELEBRITY Bronze Distinction in MULTI-PLATFORM CAMPAIGN Audience Honor in LIVE
PR News Social Impact DEI Program 2022 Winner: IndeedxMika partnership and activation for 2021 Pride month was honored as the DEI Program winner.
#NowHiring Twitter Real-Time Hiring Event during Super Bowl Winner of the 2021 dotCOMM Platinum award for best Social Media campaign
Take Pride Live! on YouTube: 3M reach, 25K clicks, 62K organic views
Indeed won Silver for 'Best Consumer Content Campaign' at the International Content Awards in London for our Little Book of Big Triumphs initiative.
HomeAway/vrbo campaigns
As part of the UEFA 2016 Partnership, we built an apartment in the Eiffel Tower for one-month. This was a global integrated campaign encompassing social media, live events, PR, contests, Ad campaigns.
We also partnered with Facebook as they Launched their facebook live product as the first company to leverage the product in a live event campaign. drawing 4M live views over the campaign.
2010 HomeAway "Hotel Hell Vacation" Super Bowl Campaign: The commercial featured the Griswolds taking a family vacation and opting for a vacation rental rather than a hotel. This kicked off a 6-month social media, live event, and marketing campaign.
In celebration of the 2017 Hollywood live-action remake of Beauty and the Beast, HomeAway is offering Disney fans the chance to create their own tale as old as time in a Scottish castle.Multi-month integrated campaign through ads, social media and a Twitter-live event partnership at the NYC premier.